Bachelor of Business Administration (Hons)
DURATION: 3 Years (BBA) / 4 years (BBA-Hons)
ELIGIBILITY: 10+2 in any Discipline
COURSE START DATE: 25 July 2023
Introduction & Course Overview
At IILM University we prepare tomorrow’s business leaders to understand and appreciate the rapidly changing business landscape. The Bachelor in Business Administration (BBA) is a three/four years degree program aligned with the National Education Policy 2020, that prepares young graduates for the competitive and complex challenges faced by their industry through business research.
This holistic program offers different specializations in multiple upcoming fields to allow students to specialize in an area of their choice, increasing their employability quotient and making them prepared to handle challenges in the workplace.
The program offers subjects like mathematics, statistics, business communication, business analytics, advanced excel, economics, entrepreneurship, and research methodology along with the Ability Enhancement Courses (AEC), Skill Enhancement Courses (SEC), and Value Addition Courses (VAC). This program is designed with an industry-focused curriculum and a student-centered approach, led by seasoned business professionals. Our curriculum is designed to meet the needs of an ever-changing global market and prepare individuals for employment, entrepreneurship, higher education, and the development of their intellectual and interpersonal abilities.
Additionally, the program prepares students for effectively identifying, solving, controlling, preventing, and correcting a variety of issues in Indian and international businesses by imparting them with critical thinking, analytical skills, decision-making, and emotional intelligence skills. This academic learning is further enhanced by applied learning through internship opportunities in leading corporates and public organizations.
- Students get an opportunity to understand organizations, their management, and business issues nationally and globally.
- Analyze the dynamics of the international economy and business environment.
- Generate and test creative ideas leading to new venture development.
- Students learn to practice life skills such as Emotional intelligence, Creative and Critical thinking, Communication and interpersonal skills, etc.
- Experiential learning through Company visits and Business Simulations, guest speaker talks, research-based projects, etc.
- Applied learning through summer internship / live projects to make the students future-aware and job ready.
- Pursue elective courses tailored to your areas of interest.
- Students gain exposure through extracurricular activities to build skills such as team-building, organizational skills, decision-making skills, etc.
Key Features of the Programme:
Our BBA program aims to help students develop the unique management qualities necessary to be successful managers. Through various specializations tailored to offer students a more comprehensive understanding of a specific field, the program fosters an understanding of theoretical concepts in business and equips students with a diverse set of practical skills. Furthermore, our program’s specialized areas of study, outlined below, are intentionally crafted to enhance the prospects of success for our graduates in their chosen careers.
- BBA in Entrepreneurship is designed to provide students with the knowledge, skills, and experience necessary to become successful entrepreneurs. The program typically combines business and management courses with specialized coursework in entrepreneurship. The program graduates can pursue a variety of career paths, including starting their own business, working for a startup, or joining an established company as an entrepreneur-in-residence. Graduates may also go on to pursue a master’s degree in entrepreneurship or related fields.
- BBA in Digital Marketing focuses on the intersection of business management principles and digital marketing techniques. This program is designed to provide students with the knowledge and skills necessary to understand digital marketing, use various digital tools and platforms, and develop effective marketing strategies. Graduates with BBA in digital marketing can pursue careers in various industries such as advertising, public relations, digital marketing agencies, e-commerce companies, social media companies, and technology firms. They may work as digital marketing managers, social media specialists, SEO analysts, content strategists, email marketers, web analysts, or digital advertising managers.
- BBA in Business Analytics combines business administration principles with data analytics and statistical analysis to prepare graduates for careers in data-driven decision-making. Students with BBA in Business Analytics program will learn how to analyze data using software tools, develop and implement data-driven strategies, and communicate insights to stakeholders. The degree program can prepare graduates for a variety of careers in fields such as marketing, finance, operations, and management consulting, among others. BBA in Business Analytics is a great option for those who are interested in both business and data analysis and want to develop the skills needed to make data-driven decisions in the business world.
- BBA in Design Strategy & Innovation focuses on teaching students the principles of design thinking and innovation in the context of business strategy. This program combines elements of business, design, and technology to help students develop the skills and knowledge necessary to create innovative solutions to complex problems. Upon completing this program, graduates will be equipped with the skills and knowledge necessary to work in a variety of roles, such as product manager, innovation consultant, design strategist, or business analyst. Overall, a BBA in Design Strategy & Innovation is an excellent choice for students who are interested in pursuing careers in the field of business and innovation, and who are passionate about using design thinking to solve complex problems.
- BBA in Information Technology (IT) combines business and information technology studies. This program is designed to provide students with a solid foundation in business principles, as well as an understanding of the role of technology in the modern business environment. Graduates of BBA in IT programs are well-equipped to pursue careers in a variety of fields, including business management, software development, web design, IT consulting, and project management. They may also be prepared to pursue advanced degrees in business or information technology. Overall, a BBA in IT can provide students with a strong foundation in both business and technology, which can be useful in a wide range of careers.
- BBA in Communication prepares students to work in a variety of communication-related fields, such as public relations, advertising, marketing, media management, and corporate communication. Graduates of a BBA in Communication program can pursue a variety of careers in both the public and private sectors, including public relations specialist, marketing coordinator, social media strategist, advertising account executive, media planner, and corporate communication manager. They may also choose to continue their education by pursuing a master’s degree in communication or a related field.
- BBA in Machine Learning and Artificial Intelligence combines the principles of business administration with the concepts and applications of machine learning and artificial intelligence. Graduates of a BBA in Machine Learning and Artificial Intelligence program can pursue careers in a variety of fields, such as data science, business analytics, artificial intelligence consulting, and technology management. They may also work as business analysts, project managers, or entrepreneurs, creating and managing companies that use machine learning and artificial intelligence to solve business problems. Overall, a BBA in Machine Learning and Artificial Intelligence can provide students with a strong foundation in both business and technology, preparing them for careers in the rapidly growing field of artificial intelligence and machine learning.
- BBA in International Business focuses on the study of business operations and management on a global scale. The program prepares students to work in international organizations and corporations, as well as companies that engage in global trade. Graduates of a BBA in International Business program can pursue careers in a variety of industries, including banking, consulting, manufacturing, import/export, and logistics. They may work in roles such as international trade specialist, global business analyst, international marketing manager, or international sales representative. Overall, a BBA in International Business can provide students with the skills and knowledge needed to succeed in the global marketplace.
- BBA in Operations and Supply Chain program can pursue careers in a variety of fields, such as supply chain management, logistics, operations management, procurement, and manufacturing. They may also work in consulting firms, helping companies improve their supply chain and operations processes, or start their own businesses, providing logistics and supply chain solutions to other companies. Overall, a BBA in Operations and Supply Chain provides students with the skills and knowledge needed to manage complex supply chain and operations systems, and to solve problems related to logistics, production, and inventory management in a variety of industries.
- BBA in Law combines the principles of business administration with the study of law. Students in this program learn about the legal and ethical issues that businesses face, as well as the legal requirements for starting and operating a business. Graduates of a BBA in Law program can pursue careers in a variety of fields, such as corporate law, contract management, regulatory compliance, human resources, and intellectual property management. They may also work in consulting firms, advising businesses on legal and regulatory matters, or start their own businesses, providing legal and business consulting services. Overall, a BBA in Law provides students with a unique combination of legal and business skills, preparing them for careers in a variety of industries where legal knowledge and business acumen are highly valued.
- BBA in Psychology combines the principles of business administration with the study of human behavior and mental processes. Students in this program learn how to apply psychological theories and research findings to business and organizational settings. Graduates of a BBA in Psychology program can pursue a variety of careers in business, human resources, and marketing. They may work as business analysts, human resources specialists, marketing research analysts, or management consultants, helping organizations improve their business processes and strategies by applying psychological principles. They may also choose to pursue a career in research, teaching, or graduate studies in psychology or a related field. Overall, a BBA in Psychology provides students with a unique combination of skills and knowledge that can be applied to a variety of business and organizational settings, and prepares them for a wide range of career opportunities.
- BBA in Finance focuses on the principles and practices of financial management, investment analysis, and financial markets. Students in this program learn how to analyze financial statements, evaluate investment opportunities, manage financial risks, and develop financial plans for individuals and organizations. Graduates of a BBA in Finance program can pursue careers in a variety of fields, such as investment banking, commercial banking, financial planning, corporate finance, and asset management. Overall, a BBA in Finance provides students with the skills and knowledge needed to manage financial resources, make sound investment decisions, and analyze financial data in a variety of industries. It also prepares them for advanced studies in finance.
- BBA in Marketing focuses on the principles of marketing and advertising, and how they can be applied to business operations. Students in this program learn how to develop marketing strategies, create and manage marketing campaigns, and analyze and measure the effectiveness of marketing efforts. Graduates of a BBA in Marketing program can pursue careers in a variety of fields, such as advertising, public relations, market research, brand management, sales, and digital marketing. They may work for advertising agencies, marketing firms, or corporations, developing and implementing marketing strategies to promote products and services. Overall, a BBA in Marketing provides students with the skills and knowledge needed to understand consumer behavior, develop effective marketing strategies, and create successful advertising campaigns.
- BBA in Human Resource Management (HRM) is an undergraduate degree program that focuses on managing the human resources of an organization. Students in this program learn how to develop and implement HR policies and programs that align with the organization’s goals and objectives. They also learn how to identify and address HR-related challenges and issues, such as talent shortages, skills gaps, and employee turnover. Graduates of a BBA in HRM program can pursue careers in a variety of fields, such as HR management, talent acquisition, employee relations, compensation and benefits, and training and development. They may work in a variety of industries, including healthcare, finance, technology, manufacturing, and retail. Overall, a BBA in HRM provides students with the skills and knowledge needed to manage the human resources of an organization effectively.
Changing the way students learn: Engaging, challenging and fun, the curriculum incorporates blended and experiential learning with cutting-edge tools for business education so that students are capable of turning concepts into effective decision-making, initiating action from the knowledge, and converting ideas into change. Internships, Global Exposure, Academic & Industry Projects, Business Simulations, Workshops, and Industry and NGO visits make learning an intellectually invigorating holistic experience.
Summer Internship is an integral part of the curriculum at IILM. The short-term experience during the summer internships offers the important opportunity to work closely with professionals in the chosen field and to develop knowledge, competencies, and experience related directly to career goals. The BBA curriculum requires students to pursue 2 distinct internships.
Students pursue a minimum of two weeks internship at an NGO at the end of year 1/2, the idea is to develop social sensitivity among students by helping, learning & connecting with the community.
Some of the NGO’s where the students did internships in the past include:
- Habitat for Humanity India
- Action Centre for Transformation
- Vyomini Social Enterprise
- Muskurahat Foundation
- Lissum foundation
6-8 weeks summer internship with corporates/Industries at the end of year 2/3. This helps in providing hands-on experience to the students and aids in understanding business trends and making them job-ready according to the demands of the professional world.
Some of the corporates where the students interned last year include:
- JK Marbles
- Bharti Airtel
- Bajaj Allianz
- Sapio Analytics
- Head start
- Qu Beta Systems
- Pro Edge
- Hector Beverages
- People’s Path Labs (Mankind Pharma)
- Sarbottam Cement, Sourabh Group
India is rapidly making progress and there is immense growth potential in the Business area. India today requires dynamic managers in every field and this course prepares young professionals to be responsible and responsive to the demands of society in an ever-changing environment. An undergraduate degree in Business Management will prepare you for several emergent jobs. It will build the necessary skills in young students to excel in the VUCA world. The course deals not only with technical skills but also includes a number of soft skills which gives an extra edge to the students in their arena of managerial capabilities. Overall, the career prospects for BBA graduates are vast and varied, and depend on their area of specialization and career interests. With their strong business acumen and analytical skills, BBA graduates are in demand in a variety of industries and sectors.
Companies where our students are placed:
- Bharti Airtel
- Bajaj Allianz
- Head start
- Qu Beta Systems
- Hector Beverages
- People’s Path Labs (Mankind Pharma)
Probable job opportunities:
- Branch Manager
- Retail Manager
- Human Resource Manager
- Event Manager
- Operations Manager
- Business Owners/ Founder or Co-founder of the start-up
- Family Business Owner/ Partner
- Business Consultants
- Business Reporters
- Fundraisers and Development Officers
- Sales Managers