BBA (Hons.) – Business Analytics

4 Years Program

Program Overview

The BBA (Hons.) Business Analytics Degree program at IILM University spans 3 to 4 years, focusing on the specialized field of business analytics for a comprehensive understanding of global business management. The program’s innovative teaching approach emphasizes a multidisciplinary perspective, enabling students to engage in cross-listed electives from the second year, fostering a diverse learning experience across various IILM University schools.

The curriculum provides flexibility in the final year, allowing students to choose electives aligned with their evolving interests, reflecting a liberal and globally-oriented educational philosophy.


Choose your path to success with specializations in
  • Introduction to Business Analytics
  • Database Management System and Data Warehousing
  • Big Data and Analytics
  • Predictive Analytics
  • HR Analytics
  • Data Analysis SQL
  • Data Visualization with PowerBI/Tableau
  • Legal and Ethical Aspects of Analytics
  • Design Thinking
  • Supply Chain Analytics

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What Sets BBA at IILM University Apart?

“IILM University’s BBA program in Business Analytics is uniquely designed to merge management theory with cutting-edge analytics applications. Enriched with hands-on experience in data analysis projects and a diverse range of interdisciplinary studies, the program promotes holistic development and future-readiness. Our dynamic teaching methods and innovative curriculum address the complexities of the evolving global business environment, aligning seamlessly with the National Education Policy (NEP 2020). This program integrates global perspectives with local insights, offering a versatile educational experience for success in the field of business analytics.”

Successful Completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge, and other government-recognized school leaving examinations).

The BBA (Hons.) program in Business Analytics at IILM University is a comprehensive 3/4-year undergraduate course designed to provide students with a solid foundation in business and management principles, coupled with specialized knowledge in business analytics.

Structured into eight semesters, each semester includes a mix of core and elective courses. Core courses cover fundamental business concepts such as analytics applications in business, marketing, finance, accounting, and operations management. Elective options, including Data Science, Predictive Modelling, Business Intelligence, and Advanced Analytics, allow students to specialize according to their interests.

In addition to classroom learning, the program integrates experiential elements like analytics projects, case studies, and simulations, providing practical insights and preparing students for real-world challenges in the data-driven business landscape.

The BBA (Hons.) program in Business Analytics at IILM University not only imparts a robust understanding of business and management principles but also provides specialized knowledge in business analytics. This well-rounded education opens up diverse career pathways across various sectors.

Students have interned with analytics firms, data-driven companies, and business intelligence consultancies, gaining practical experience in areas such as data analysis, predictive modelling, and business decision support.

The BBA (Hons.) Business Analytics program at IILM University equips students with a solid foundation in business and management principles, coupled with specialized knowledge in business analytics. This well-rounded education creates pathways to diverse career opportunities in the data-driven business landscape.

Graduates specializing in Business Analytics can pursue roles as business analysts, data scientists, analytics consultants, and business intelligence specialists. Opportunities also exist in sectors such as e-commerce, finance, healthcare, and consulting, allowing graduates to leverage data for strategic decision-making and thrive in the evolving landscape of business analytics.

Admissions Open for 2024
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