B.A. (Hons.) in Corporate Communication

4 Years Program

Program Overview

The B.A. (Hons.) in Corporate Communication at IILM Department of Communication (IILM SOC) is an extensive programme encompassing a wide spectrum of communication facets, including public relations, mass communication, political communication, investor relations, government relations, and digital communication. It offers specialized tracks in applying data sciences to trend analysis, celebrity, fashion, sports communication, and more. With a curriculum tailored to prepare students for the professional sphere, this programme equips them with essential knowledge and skills in communication.

Electives

Choose your path to success with specializations in

Special Topics in

  • Advertising,
  • PR, and
  • Corporate Communication

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What Sets Special Topics in Advertising, PR, and Corporate Communication at IILM University Apart?

What sets this program apart at IILM University is its industry-aligned curriculum, covering diverse realms of corporate communication, public affairs, mass communication, investor relations, and digital communication. It provides avenues for specialization in data sciences, trend analysis, celebrity, fashion, and sports communication.
The faculty at IILM Department of Communication comprises seasoned professionals and scholars well-versed in corporate communication and public affairs. Leveraging their extensive industry experience, they impart practical insights and skills to students, ensuring a robust learning experience.
Graduates of this programme are positioned for varied career trajectories in public relations, mass communication, political communication, investor relations, government relations, and digital communication. They can also pursue higher education in fields like media studies, communication, and public policy. The programme offers internships and career services to facilitate the commencement of students’ professional journeys.

To be eligible for the B.A. (Hons.) in Corporate Communication at IILM SOC, applicants must have completed the 10+2 level in humanities, science, or commerce with a minimum aggregate of 60% from recognized boards

The B.A. (Hons) in Corporate Communication and Public Affairs programme at IILM Department of Communication is meticulously crafted to furnish students with a robust grounding in journalism and communication during the initial two years. This comprehensive approach is facilitated through core courses and optional subjects delivered by the IILM Department of Communication and other schools within IILM. To bolster practical experience, students engage in mandatory internships during every semester break. As students’ progress, the final year allows them to concentrate on a specialized area of study, culminating in a thesis or field report guided by esteemed faculty members.

This programme is dedicated to cultivating fundamental proficiencies in print, audio-visual, and multimedia, encompassing essential skills like research, writing, and content production within stringent timelines. The curriculum is intentionally designed to foster a global and interdisciplinary outlook while nurturing leadership qualities essential for a flourishing career in corporate communication and public affairs.

Spanning across four years, the academic journey comprises two semesters annually. The initial year encompasses pivotal subjects such as Theory and Framework of Corporate Relations, Ways of Seeing, Microeconomics, and Media Communications. Subsequently, the second year delves into advanced courses like Brand Communications, Ethics of Communication, and Principles and History of Public Relations.

In the ensuing phase, the third year introduces students to courses like Assessing a Brand, Social Media and Society, and Media Negotiations, coupled with the opportunity to choose departmental and cross-listed electives. Ultimately, in the final year, students delve into subjects like Communication with the Clients, Reading the Numbers: Finance, Acquiring Business, and Brand Issues. This culminates with specialization in Advertising, Branding, and Public Affairs, culminating in a comprehensive Capstone/Industry Project.

Semester 1:

  • Introduction to Advertising and PR
  • Business Communication
  • Principles of Corporate Communication
  • Media Studies
    Fundamentals of Marketing

Semester 2:

  • Graphic Design for Communication
  • Writing for Advertising and PR
  • Consumer Behavior
  • Digital Media and Communication
  • Introduction to Public Relations

Semester 3:

  • Integrated Marketing Communication (IMC)
  • Event Management and Promotion
  • Business Ethics in Communication
  • Media Planning and Buying
  • Public Speaking and Presentation Skills

Semester 4:

  • Creative Strategy in Advertising
  • Social Media Management
  • Corporate Social Responsibility (CSR)
  • Research Methods in Communication
  • Digital Marketing

Semester 5:

  • Brand Management
  • Crisis Communication
  • Stakeholder Engagement and Management
  • Media and Society
  • Contemporary Issues in Advertising and PR

Semester 6:

  • Strategic Communication Planning
  • Political Communication
  • International Communication
  • Media and Crisis Communication
  • Legal and Ethical Aspects in Advertising and PR

Semester 7:

  • Public Diplomacy
  • Corporate Reporting and Documentation
  • Advanced Advertising Campaigns
  • Advanced Public Relations Strategies
  • Media Ethics and Regulation

Semester 8:

  • Capstone Project in Advertising and PR
  • Leadership in Communication
  • Emerging Technologies in Communication
  • Internship/Practical Experience

Among the top career pathways for our graduates lies the exciting realm of public relations agencies. Here, they can hone their expertise in pivotal domains like media relations, crisis communication, and brand management. Alternatively, graduates can venture into corporate communication, delving into in-house roles across dynamic industries such as healthcare, finance, and technology.

Another avenue ripe with possibilities is political campaign management, enabling graduates to contribute to political parties, advocacy groups, or candidates. They may also specialize in diverse areas like investor relations, government relations, celebrity management, image consulting, and Corporate Social Responsibility (CSR) firms. For some, opportunities may unfold in both Indian and foreign embassies, as well as within Indian and global lobbying entities.

Furthermore, our graduates are well-equipped for thriving careers in advertising, market research, and digital marketing. Whether within companies or at advertising agencies, they can specialize in crafting campaigns tailored for print, radio, TV, and online media platforms, harnessing their creativity and strategic acumen.

Admissions Open for 2024
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