BBA (Hons.) – General (Finance/HR/Marketing)
4 Years Program
Program Overview
The BBA (Hons.) General Degree program at IILM University spans in 3 to 4 years and is designed as a course for comprehensive understanding of global business management. Our innovative teaching approach emphasizes a multidisciplinary perspective, allowing students to participate in cross-listed electives from the second year, engaging with peers from various IILM University schools for a more diverse learning experience.
The curriculum provides flexibility in the final year, enabling students to choose electives aligned with their evolving interests, reflecting a liberal and globally-oriented educational philosophy.
Specializations
Human Asset Planning and Development, Learning and Development, Talent management, Team Building and Leadership, Labour Laws, Performance and Compensation Management, Negotiation and Workplace Dispute Resolution, Industrial Relations analytics, Human Resource Information Systems
Advanced Financial Management, Financial Markets and Operations, Corporate Finance, Financial Statement Analysis, Investment Analysis and Portfolio Management ,International Financial Management, Corporate taxation, Mergers and Acquisition, Financial Markets, Institutions and Services, Investment Banking.
International marketing, Customer focused innovation management, Strategies for Marketing Communication, Digital and Social Media Marketing, Consumer Behaviour, Advertising & Sales Promotion, Brand Management, Omni channel retail, Client relationship management, Customer experience design and delivery.
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What Sets BBA at IILM University Apart?
“IILM University’s BBA program is uniquely crafted, highlighting a balance between management theory and a keen focus on technology, enriched with hands-on startup experience and a diverse choice of interdisciplinary studies, fostering holistic development and future-readiness. Our dynamic teaching methods and innovative curriculum are designed to address the complexities of the ever-changing global business environment, while harmoniously aligning with the National Education Policy (NEP 2020). This program melds global perspectives with local insights, offering a broad, adaptable educational experience that equips students for success in a multitude of industries.”
Successful Completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge, and other government-recognized school leaving examinations).
The BBA (Hons.) program in Marketing, HR, or Finance at IILM University is a comprehensive 3/4-year undergraduate course that aims to equip students with a solid grounding in business and management principles, coupled with specialized knowledge in their chosen field.
Structured into eight semesters, each semester encompasses a mix of core and elective courses. Core courses delve into fundamental business concepts like marketing, finance, accounting, human resources, and operations management. Elective options, such as Supply chain, brand management, Financial analytics, and Entrepreneurship, enable students to specialize according to their interests.
In addition to classroom learning, the program integrates experiential elements like internships, case studies, and simulations, providing practical insights and preparing students for real-world industry challenges.
The BBA (Hons.) general program in Marketing, HR, or Finance at IILM University not only imparts a robust understanding of business and management principles but also provides specialized knowledge in the chosen field. This well-rounded education opens up diverse career pathways across various sectors.
Students have Interned with organizations like JK Marbles, Ernst & Young, Bharti Airtel, KPMG, Bajaj Allianz, Sapio Analytics, Headstart, Qu Beta Systems, ProEdge, Hector Beverages, People’s Path Labs(Mankind Pharma), Sarbottam Cement, Sourabh Group
The BBA (Hons.) Marketing / HR / Finance program at IILM University equips students with a solid grounding in business and management principles, coupled with specialized knowledge in their chosen field. This well-rounded education creates a pathway to diverse career opportunities across various sectors.
Graduates specializing in Marketing can pursue roles in
- Advertising,
- Market Research,
- Brand Management,
- Digital Marketing,
- Social Media Marketing,
- Public Relations, and
- Sales.
HR graduates can engage in
- Talent Acquisition,
- Employee Engagement,
- Compensation and Benefits Management,
- Organizational Development, and
- HR Analytics.
Finance graduates have the option to explore careers in
- Banking,
- Investment Management,
- Financial Planning,
- Insurance,
- Risk Management, and
- Accounting.