Krishana Kumar Saraswat
Assistant Professor

Krishana Kr. Saraswat is a faculty of IT & General Management at IILM, Greater Noida. He has teaching experience of 15+ years. He is associated with IILM, Greater Noida over 12+ years. He has worked on research papers related to consumer behaviour & retail sector.

Qualification

  • Ph.D. (Pursuing), Marketing, Shri Venkateshwara University, UP, (Registered in 2018)
    – Topic: An Empirical Study of Traditional Buying Behaviour Vs Online Buying Behaviour of Grocery Items in NCR
  • MCA, MDU Rohtak, Haryana (2009)
  • MBA, IASE, University, Sardarshar, Rajasthan (2007)
    – Major: Marketing
  • MIS (Masters in Information System), ITS Mohan Nagar affiliate from CCS University, Meerut, UP (2003)
  • B.Sc. (PCM), DS Degree College affiliate from Dr. B.R.A. University Agra, UP, 2001

Mr-Krishna-Saraswat

Publications in Refereed Journals

  • Published article on “A Study of Consumer Buying Behaviour in Delhi NCR towards FMCG Products” In Proceedings of the 3rd International Conference on Advanced Computing and Software Engineering – ICACSE, ISBN 978-989-758-544-9, pages 73-80.
  • Published article on “Impulsive Buying Behaviour: A Literature Review” ELK Asia Pacific Journal of Human Resource Management & Organisational Behaviour, ISSN 2394-0409, Volume 6 Issue 2 (2020).
  • Published article on “Personal Branding a Theoretical Review” Marketing to Centennials in Digital World. Edited Book. Page No. 91-100 ISBN: 978-93-86895-57-8. Google Books:- https://books.google.co.in/books/about?id=DxaQDwAAQBAJ&redir_esc=y&hl=en
  • Published article on “Consumer Purchase Intention & Store Attributes: A Study of Delhi & NCR” International Journal of Marketing & Financial Management, Volume 3, Issue 03, Mar-2015, pp 09- 19 ISSN: 2348 –3954 (Online) ISSN: 2349 –2546 (Print).
  • Published article on “Influence of Lifestyle and Cultural Factors on Consumer Impulse Buying Behaviour” International Journal of Marketing & Financial Management, Vol. 2, Issue 1, Jan-Feb-2014 ISSN: 2348 –3954.

Conference Presentation

  • Presented paper titled “A Study of Consumer Buying Behaviour in Delhi NCR Towards FMCG Products” at 3rd International Conference on Advanced Computing and Software Engineering (ICACSE-2021) organized by Department of Computer Science & Engineering, Kamla Nehru Institute of Technology, Sultanpur, U P, India on 19-20 February, 2021.
  • Participated in E- Seminar on “Innovation for Entrepreneurs – From Idea to Marketplace”. Conducted by Department of Management, Babu Banarasi Das National Institute of Technology & Management, Lucknow from 16-17 May 2020.
  • Presented Paper titled “Personal Branding a Theoretical Review” at Marktech-2019, International Conference on “Marketing to Centennials in Digital World” organized by ITS, Greater Noida on 5th April 2019.
  • Attended Workshop On “Cloud Computing and Big Data Analytics” in IPEM, Ghaziabad from 26th to 27th February 2016.