Dr. Mohd Danish Kirmani serves as an Assistant Professor specializing in Marketing at IILM University, Greater Noida in School of Management. He has a teaching experience of around 8 years. His teaching interests cover a range of subjects including Consumer Behaviour, Digital Marketing, Business Research, and Marketing Management.
Dr. Kirmani has completed his PhD from Department of Business Administration, Faculty of Management Studies and Research, Aligarh Muslim University, Aligarh. His PhD research topic was “Consumer Attitude towards Green Products in India-An Empirical Investigation”. His research interests center on Sustainable Consumption, Online Consumer Behaviour, and Young Consumers. He has numerous publications in esteemed ABDC ranked and Scopus Indexed journals. Notably, three of his research papers have been featured in ABDC A ranked journals such as Food Quality & Preference and Journal of Retailing and Consumer Services. His research paper in the South Asian Journal of Business Studies was honored with the ‘Highly Commended Paper’ distinction at the esteemed ‘Emerald Literati Awards-2019’.