Dr. Rohit Yadav is a seasoned academic and researcher with over six years of teaching experience and nearly three years in industry roles. He holds a Ph.D. from the Indian Institute of Technology (IIT) Roorkee and an MBA in Marketing. His academic expertise lies in Digital Marketing, Integrated Marketing Communication, Social Media and Web Analytics, and International Marketing.
Dr. Yadav’s scholarly contributions include multiple research papers published in high-impact ABDC A category journals like Journal of Global Information Management and International Marketing Review, multiple B and C category papers. He has also published many other Scopus papers, authored book chapters, and presented papers at international conferences, focusing on digital transformation, marketing innovations, and sustainability. His recent patent on an Investment Simulation Board Game highlights his innovative approach to management education.
In addition to academics, Dr. Yadav has successfully organized faculty development programs, coordinated university-level events, and served as an editor for academic journals. His commitment to bridging academia and industry is evident through his consulting projects focusing on market strategy and organizational development.
At IILM University, Dr. Yadav is dedicated to fostering a culture of excellence in marketing education, inspiring students to lead with creativity and critical thinking in a rapidly evolving global market.