Dr. Mohd Abdul Moid is an Assistant Professor at the School of Management, IILM University- Greater Noida, his areas of teaching and interest are marketing, and business research. Dr. Abdul Moid has experience of over 6 years in teaching at postgraduate and graduate levels at private and public institutions. He has done Ph. D. in Business Administration from the Faculty of Management Studies and Research, AMU; he is a commerce graduate from the University of Lucknow, post that, he did an MBA and a PG Diploma from Aligarh Muslim University. He has qualified UGC NET, he has also published his research work in journals in Scopus, ABDC indexed international journals and presented the research at premier institutions in India and abroad, such as SC Johnson School of Business- Cornell University New York, Prague Technical University – Czech Republic, IIM Lucknow, IIM Nagpur to name a few.