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Programme Overview

The BA (Hons) Journalism and Mass Communication at IILM University equips students with the skills, knowledge, and ethical foundation to excel in the rapidly evolving world of Al-driven media and communication.
The programme integrates artificial intelligence, data analytics, and automation with traditional media expertise, fostering critical thinking, storytelling, and digital proficiency.

With a focus on Al-powered journalism, digital media innovation, and intelligent content creation, this degree prepares students for diverse careers in journalism, media production, public relations, and digital communication. Nearly 60% of courses at IILM integrate Al tools, led by Dr Akhil Damodaran, offering students a competitive edge through customised GPT-based assistants, Al-driven media simulations, and self-paced modules.

Industry expertise is further enhanced by Dr Aswani RS, whose experience in political reporting, television, and film ensures students gain practical skills in strategic communication, branding, and storytelling.

The IILM Centre for Excellence in Al and Metaverse acts as a hub for innovation in media education, equipping students with cutting-edge tools to navigate the future of journalism, digital storytelling, and content creation.

Specialisation

BA (Hons) Journalism and Mass Communication

Create compelling visual narratives using Al, AR, VR, and digital media tools. Blend technology and storytelling for journalism, entertainment, and digital platforms.

Explore Al-driven advertising strategies, brand storytelling, and digital marketing innovations. Learn to create impactful campaigns, analyse consumer behaviour, and leverage automation tools to shape brand identities.

Specialise i n political analysis, campaign strategy, and media influence i ngovernance. Gain expertise in public diplomacy, advocacy, and digital political communication.

Delve into Al-enhanced film production, OTT content strategies, and digital entertainment. Master storytelling for cinema, web series, and streaming platforms.

Develop skills i n corporate communication, crisis response, and Al-powered reputation management. Learn how organisations navigate media crises in the digital age.

Programme Educational Objectives

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  • Develop Core Journalism Skills

    Equip students with the ability to create impactful stories using investigative reporting, editing, and visual storytelling techniques.

  • Master Digital Media Tools

    Enable proficiency in multimedia journalism, social media strategies, and emerging media platforms.

  • Foster Ethical Reporting

    Encourage students to adhere to journalistic ethics and represent diverse perspectives in media.

  • Prepare for Professional Careers

    Prepare students for roles in newsrooms, digital content agencies, and media production.

Why Choose IILM University?

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Interdisciplinary Majors

Our programmes are designed to integrate diverse fields of study, enabling students to explore connections between disciplines and gain a holistic understanding of complex, real-world issues.

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Flexible Curriculum

Tailor your education to suit your interests and career aspirations by selecting elective courses from various disciplines, ensuring a personalised and enriching academic journey.

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Industry-Relevant Learning

Benefit from IILM’s strong industry partnerships through internships, workshops, and guest lectures by professionals, offering practical insights and career-ready skills.

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Global Perspective

Prepare for an interconnected world with a curriculum that focuses on global challenges and encourages cross-border thinking, fostering a truly international outlook.

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Transferable Skills

Develop essential skills such as communication, critical thinking, and adaptability, equipping you for success in diverse career paths and enhancing your employability.

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Expert Faculty

Learn from experienced educators who combine academic excellence with professional expertise, offering mentorship and inspiring critical thinking to bridge theory with practical application.

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Programme Outcomes

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Students will acquire a broad understanding across disciplines, enabling them to approach complex global and societal challenges with confidence and insight.

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The ability to critically analyse problems and craft innovative solutions will prepare graduates to excel in diverse and dynamic professional settings.

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Graduates will be proficient in written, verbal, and digital communication, ensuring they can effectively convey ideas to a variety of audiences.

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A focus on international perspectives equips students to understand and address global issues, fostering cultural awareness and cross-border collaboration.

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Students will develop a strong ethical foundation and a commitment to contributing positively to their communities and professions.

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With transferable skills such as critical thinking, adaptability, and collaboration, graduates will be well-prepared for successful careers and lifelong learning.
  • Completion of 10+2 or equivalent from a recognised board with a minimum of 50% aggregate.
  • Proficiency in English, the medium of instruction.

International Students

  • Equivalent qualifications recognised by relevant authorities.
  • Proof of English proficiency (e.g., IELTS, TOEFL) for non-native speakers.

The School of Communication, Psychology, and Liberal Arts at IILM University offers robust internship and placement opportunities to help students gain real-world experience and kickstart their careers.

  1. Industry Collaborations
    Students benefit from our strong ties with leading organisations in media, mental health, education, and governance sectors, ensuring access to meaningful internships and projects.
  2. Internships
  • Communication: Hands-on internships with top media houses, PR agencies, advertising firms, and digital content creators.
  • Psychology: Clinical and organisational internships in hospitals, rehabilitation centres, schools, and corporates.
  • Liberal Arts: Experiential learning opportunities in think tanks, NGOs, publishing houses, and policy research institutes.

Frequently Asked Questions

The course is three years long, divided into six semesters, covering print media, digital media, advertising, public relations, and broadcasting.

Graduates can work in journalism, digital media, public relations, advertising, content creation, and film & television. Common job roles include Journalist, News Anchor, Content Writer, Social Media Manager, PR Specialist, and TV Producer.

Yes, most universities have placement cells that offer internships, job placements, and industry networking opportunities. Top recruiters include Times of India, NDTV, BBC, The Hindu, Zee Media, PR agencies, and digital marketing firms.

The curriculum includes Media Laws & Ethics, Reporting & Editing, Broadcast Journalism, Digital Media, Public Relations, Advertising, and Film Studies.

Graduates are in demand in news media, television, digital media, advertising, public relations, corporate communications, and film production.
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