Dr. Pankaj Sharma is an accomplished academician and management professional with over 17 years of experience in higher education, research, and academic administration. He holds an MBA, a Post Graduate Diploma in Computer Applications (PGDCA), and has qualified the UGC-NET in Management. He earned his Ph.D. in Marketing, focusing on the impact of online influencers on consumer buying behaviour in the Indian electric vehicle market.
A prolific researcher and innovator, Dr. Sharma holds two patents and has published extensively in Scopus, Web of Science, and other peer-reviewed journals. He has contributed edited books, research papers, and funded projects, and has presented his work at national and international conferences. In addition, he serves as a reviewer for reputed academic journals, reflecting his active engagement in advancing research quality and scholarly communication.
His areas of expertise include digital marketing, consumer behaviour, influencer marketing, and sustainable business strategies. He has also contributed significantly to curriculum design and academic development and has previously served as a member of the Internal Quality Assurance Cell (IQAC), playing a key role in quality enhancement and accreditation processes.
Dr. Sharma has received multiple awards for excellence in teaching, research, and academic leadership. A passionate educator and speaker, he actively participates in Faculty and Management Development Programmes, seminars, and live industry projects, promoting experiential learning and industry integration in management education.
