ABDC – A*

• Bag, S., Rahman, M. S., Rogers, H., Srivastava, G. and Pretorius, J. H. C. (2023). Climate change adaptation and disaster risk reduction in the garment industry supply chain network. Transportation Research Part E, 17, DOI: https://doi.org/10.1016/j.tre.2023.103031
• Bag, S., Gupta, S., Srivastava, G., Sivarajah, U., & Kumar, A. (2022). Impact of ethics training and audits on the relationship quality of business-to-business partners in sharing economy. Industrial Marketing Management, 107, 120-133. DOI: https://doi.org/10.1016/j.indmarman.2022.08.019

ABDC – A

• Bag, S., Rahman, M. S., Srivastava, G., Shore, A., & Ram, P. (2023). Examining the role of virtue ethics and big data in enhancing viable, sustainable, and digital supply chain performance. Technological Forecasting and Social Change, 186, 122154. DOI: https://doi.org/10.1016/j.techfore.2022.122154
• Bag, S., Rahman, M. S., Choi, T. M., Srivastava, G., Kilbourn, P., & Pisa, N. (2022). How COVID-19 Pandemic has Shaped Buyer-Supplier Relationships in Engineering Companies with Ethical Perception Considerations: A Multi-Methodological Study. Journal of Business Research, 158, 113598. DOI: https://doi.org/10.1016/j.jbusres.2022.113598
• Bag, S., Choi, T. M., Rahman, M. S., Srivastava, G., & Singh, R. K. (2022). Examining collaborative buyer–supplier relationships and social sustainability in the “new normal” era: the moderating effects of justice and big data analytical intelligence. Annals of Operations Research, 1-46. DOI: https://doi.org/10.1007/s10479-022-04875-1
• Bag, S., Rahman, M. S., Srivastava, G., Chan, H. L., &Bryde, D. J. (2022). The role of big data and predictive analytics in developing a resilient supply chain network in the South African mining industry against extreme weather events. International Journal of Production Economics, 251, 108541. DOI: https://doi.org/10.1016/j.ijpe.2022.108541
• Bag, S., Srivastava, G., Gupta, S., & Taiga, S. (2021). Diffusion of Big Data Analytics Innovation in Managing Natural Resources in the African Mining Industry. Journal of Global Information Management (JGIM), 30(6), 1-21. DOI: 10.4018/JGIM.297074

ABDC – B

• Srivastava, G., and Bag, S. (2022). Modern day marketing concepts based on face recognition and neuro-marketing: A review and future research directions. Benchmarking: An International Journal, (ahead-of-print). DOI: https://doi.org/10.1108/BIJ-09-2022-0588
• Srivastava, G., Bag, S., Rahman, M. S., Pretorius, J. H. C., &Gani, M. O. (2022). Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling. Benchmarking: An International Journal, (ahead-of-print). DOI: https://doi.org/10.1108/BIJ-03-2022-0160
• Srivastava, G., & Bag, S. (2022). Antecedents of Buying Behavior Patterns of E-Consumers: Lessons Learnt From the COVID-19 Pandemic. Journal of Electronic Commerce in Organizations (JECO), 20(2), 1-23. DOI: 10.4018/JECO.300300
• Bag, S., Srivastava, G., Al Bashir, M. M., Kumari, S., Giannakis, M., &Chowdhury, A. H. (2021). Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion. Benchmarking: An International Journal, 29 (7), 2074 – 2098. DOI: https://doi.org/10.1108/BIJ-07-2021-0415

ABDC – C

• Srivastava, G. (2023). Framework for brand positioning of automotive lubricants by using structural equation modelling. International Journal of Management Practice, 16(1), 89-103.
• Srivastava, G. (2022). A study on reviews of online grocery stores during COVID-19 pandemic using sentiment analysis. International Journal of Logistics Economics and Globalisation, 9(3), 205-222. DOI: https://doi.org/10.1504/IJLEG.2022.120809
• Srivastava, G., & Bag, S. (2021). Diagnosing key factors for gamification in marketing using hierarchical clustering technique. International Journal of Technology Marketing, 15(4), 354-378. DOI: https://doi.org/10.1504/IJTMKT.2021.119074
• Srivastava, G. (2022). Antecedents of E-Marketing of Agriculture Products in This Digital Era: An Empirical Study. International Journal of Technology and Human Interaction (IJTHI), 18(7), 1-17. DOI: 10.4018/IJTHI.306228
• Srivastava, G., & Gupta, D. (2022). Determining the relationship between job satisfaction and job burnout of the faculties of business school in Delhi. International Journal of Indian Culture and Business Management, 26(2), 276-286. DOI: https://doi.org/10.1504/IJICBM.2022.123594
• Srivastava, G., & Bag, S. (2021). Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations. International Journal of Technology Marketing, 15(2-3), 143-157. DOI: https://doi.org/10.1504/IJTMKT.2021.118210

• Srivastava, G. (2019). Impact of CSR on company’s reputation and brand image. Global Journal of Enterprise Information System, 11(1), 8-13.
• Srivastava, G. &Rai, S. (2019). Factors for successful lubricant brand: A study of positioningstrategies in Indian lubricant market. Journal of Research in Management, 11(2), 55 – 61. ISSN: 0974-0988.
• Srivastava, G. (2019). Buying Behaviour of consumers towards Green Products. ResearchReview: InternationalJournalofMultidisciplinary,5(1), ISSN:2455-3085.
• Srivastava, G. (2018). Importance of brand positioning for Indian automotive lubricants market. Scholars Journal of Economics, Business and Management, 5(12), 1165-1171.,ISSN:2348-5302.
• Srivastava, G. (2018). Effect of marketing channel on perishable goods. Journal of GlobalInformationandBusinessStrategy, 10(1), ISSN:0976-4925.
• Srivastava, G., Anand, N. and Jain, A. K. (2018). Impact of supply chain management on thedigital marketing of perishable products (fruits and vegetables). Journal of Global Economy,14(4), ISSN:2278-3931.
• Srivastava, G., Anand, N. and Jain, A.K. (2014). Important factors for brand positioning ofautomotivelubricantforfour-wheelersegmentcustomers. JournalofGlobalResearchComputerScience&Technology,2(1),ISSN:2349-5170.
• Srivastava, G., Anand, N. and Jain, A.K. (2014). Important factors for brand positioning forfour-wheelersegmentcustomers.PravishRajnam JournalofStudies,22(1), ISSN:2348–3652,Vol-22,Issue-1.
• Srivastava, G., Anand, N. and Jain, A.K. (2014). Comparative analysis between the brandpositioning attribute of private and PSUs automotive lubricants manufacturers in India withrespect to four-wheeler segment consumers. PravishRajnam Journal of Studies, 2(2), ISSN: 2348-3652.
• Srivastava, G., Anand, N. and Jain, A.K. (2014). Comparative Analysis between the BrandPositioningAttributesofPrivateandPSU’s AutomotiveLubricantManufacturerin Indiawith Respect to Four-Wheeler Segment Consumers. The International Journal of Business andManagement,2(5), ISSN:2321-8916.
• G. Srivastava, N. Anand and A.K. Jain (2013), “Study of factors for brand positioning ofautomotive lubricant for four-wheeler segment customers. AIMT Journal of Management,ISSN:2277-4076, Vol-2.
• Srivastava, G.(2013). BrandPositioningofAutomotiveLubricantinIndianmarket.InternationalJournalofManagement,2(4), ISSN2277-5846.
• Srivastava, G. (2012). Customers service audit of LPG dealers for Domestics Customers.CMDjournalmanagement, 4,ISSN:2229–5267.
• Srivastava, G.(2011). PositiveLeaderVsNegativeLeaderaviewfromRamayana.InternationalJournalofRetailingandMarketing,ISSN:0976–318X.

• Srivastava, G., & Bag, S. (2023). Tools and Techniques of Digital Education. IGI Global Publisher.
• Srivastava, G., & Gupta, D. (2022). Barriers to Digital Marketing in Rural India. In Recent Trends in Industrial and Production Engineering (pp. 127-133). Springer, Singapore.DOI:https://doi.org/10.1007/978-981-16-3330-0_11
• Srivastava, G.,& Singh, N. (2021). Artificial intelligence to predict consumer behaviour: A literature survey. Recent Trends in Communication and Electronics, 367-371. DOI: