Dr. Sameeullah Khan
Assistant Professor

Dr.Sameeullah Khan is an Assistant Professor in Marketing at the IILM Graduate School of Management, Greater Noida, India. He has completed his Ph.D in the area of counterfeit luxury consumption from Islamic University of Science & Technology, Awantipora, India. He was declared university topper in Ph.D. course work examination in which he scored 10 GPA. His research has featured in leading ABDC ‘A’ listed journals. He is the recipient of two “Best Paper Award” titles conferred on him by leading management institutions including National Institute of Technology, Srinagar and Symbiosis Institute of Business Management, Hyderabad. His research interests include consumer psychology, and, in particular, luxury buying behavior, counterfeit brands, and millennial consumers. He has previously served as Assistant Professor of marketing at the Department of Management Studies, Islamic University of Science & Technology. Before joining academics, he has worked in the banking industry for over 5 years. He was previously associated with leading global banks including Citibank and HSBC. He completed his degree in management from University of Mumbai in 2010. He has also qualified UGC-NET in management.


  • PhD, Management Studies, Islamic University of Science and Technology, January, 2022.
  • Master of Management Studies, Marketing, University of Mumbai, May, 2010.
  • UGC NET (Management), December, 2012.


Publications in Refereed Journals

  • Khan, S., Fazili, A. I., & Bashir, I. (2022). Constructing generational identity through counterfeit luxury consumption. Journal of Product & Brand Management, 31(3), 415-437. https://doi.org/10.1108/jpbm-09-2020-3071 (ABDC ‘A’ ranked, Scopus Indexed, IF: 4.163)
  • Khan, S., Fazili, A. I., & Bashir, I. (2020). Counterfeit luxury consumption: A review and research agenda. Journal of Consumer Behaviour, 20(2), 337–367. https://doi.org/10.1002/cb.1868 (ABDC ‘A’ ranked, Scopus Indexed, IF: 3.149)
  • Khan, S., & Fazili, A. I. (2019). Does the need for social status among price conscious consumers induce consumption of counterfeit luxury brands? Journal of Business &Management. 25(2), 43–70. https://doi.org/10.6347/JBM.201909_25(2).0003. (ABDC ‘C’ ranked)

Research Papers Presented In International Conferences

  • Khan, S., & Khan, H. A. (2021, January 16-17). Consumers’ Purchase Intention towards Counterfeit Luxury Brands: A Study of Fashion Products [Paper presentation]. International Conference on Contemporary Business Trends 2021, Srinagar, J&K, India. https://www.youtube.com/watch?v=aUSg8DyF4O4
  • Khan, S. (2021, February 26-27). Examining Gen Y intention towards counterfeit luxury brands using the theory of planned behavior. [Paper presentation]. International Conference on Business Research and Innovation, Murshidabad, West Bengal, India.
  • Khan, S., Fazili, A. I., & Bashir, I. (2021, February 27-28). Determinants of purchase intention towards non-deceptive counterfeit luxury consumption. [Paper presentation]. International Management Conference on “Re-Inventing the Future of Work and Business: Challenges, Opportunities, and the Path Ahead”, Bhubaneswar, Odisha, India. https://www.youtube.com/watch?v=nXxrsi15gzI
  • Khan, S. (2021, February 12-14). Why do millennials pursue counterfeit luxury brands? [Paper presentation]. International Conference on Rigor, Relevance, & Resilience in Business & Management Research, Hyderabad, Telangana, India. https://www.youtube.com/watch?v=HRvHmIs3RzA