Dr.Sameeullah Khan is an Assistant Professor in Marketing at the IILM Graduate School of Management, Greater Noida, India. He has completed his Ph.D in the area of counterfeit luxury consumption from Islamic University of Science & Technology, Awantipora, India. He was declared university topper in Ph.D. course work examination in which he scored 10 GPA. His research has featured in leading ABDC ‘A’ listed journals. He is the recipient of two “Best Paper Award” titles conferred on him by leading management institutions including National Institute of Technology, Srinagar and Symbiosis Institute of Business Management, Hyderabad. His research interests include consumer psychology, and, in particular, luxury buying behavior, counterfeit brands, and millennial consumers. He has previously served as Assistant Professor of marketing at the Department of Management Studies, Islamic University of Science & Technology. Before joining academics, he has worked in the banking industry for over 5 years. He was previously associated with leading global banks including Citibank and HSBC. He completed his degree in management from University of Mumbai in 2010. He has also qualified UGC-NET in management.